The two Meta ads accounts are UK businesses, measured in Meta Ads Manager on a 7-day click, 1-day view window, so their figures are in pounds. The funnel build is Indian, measured from the store's own database, and publishes rates only, by the client's choice.
Custom funnel build · India + worldwide
A coaching and book funnel that sells in rupees and dollars, without leaking a sale.
The client. Pankaj Gupta, life coach and author of The Impossible Loop series. India store: pankajlifecoach.com. Worldwide store: elevarelifecoaching.com.
The problem. Indian readers pay in rupees, mostly by UPI, and every sale needs a GST invoice split by the buyer's state. Readers abroad pay in dollars by PayPal, as zero-rated exports. Off-the-shelf course platforms handle one market well, not both, and the funnel had to turn book buyers into coaching clients.
68%
Of single-book checkouts add the second book
100%
Of paid orders reported to Meta from the server
45 min
Before an unpaid checkout gets one reminder
What we did. Two storefronts on one codebase: chapter previews unlocked by email, one-page checkout with a cross-book order bump, a post-purchase offer, automatic GST invoices, abandoned checkout recovery that never emails someone who has paid, and Meta Conversions API on every order, deduplicated against the Pixel.
Source: Rates measured from the store's own order database. Revenue and order counts are not published, at the client's request.
Meta ads · Agency handover · UK
The previous agency spent £1.22 to make £1. We turned it into £2.99.
The client. A multi-site climbing gym in the English Midlands, selling sessions and parties online. Previously managed by another agency for over a year.
The problem. Nothing looked broken. Tracking worked and the campaign optimised for purchases. But one always-on campaign with 16 ads had stopped learning, and every booking cost more than it earned. The number being reported was post engagements.
0.82x → 2.99x
Return on ad spend, before and after
2.8x
More bookings on 32% less spend
£38.78 → £9.44
Cost per booking
What we did. Fresh purchase campaigns with a steady flow of new creative (37 ads tested, against 16), budget concentrated on what converted, and weekly cuts of what did not. The first campaign we launched beat the previous year's return in its first weeks.
Source: Meta Ads Manager, January to September 2026, 7-day click and 1-day view attribution. Figures in GBP, as the client is UK-based.
Meta ads · Local ecommerce · UK
A gym was buying clicks. We rebuilt the account to buy bookings.
The client. An independent climbing and activity centre in South East England, selling family sessions, parties and a youth programme through its own website.
The problem. The account ran on a link-click objective with no purchase event firing. Meta had never seen a single sale, so it found the cheapest clicks, which is exactly what nobody wanted. Nobody could say whether the ads made money.
2.95x
Return on ad spend across ten months
6.3x
More bookings on 12% more budget
£28.82 → £5.13
Cost per booking, first phase to current
What we did. Ecommerce tracking first, then purchase-optimised campaigns, then a steady creative testing programme: 118 creatives across 34 campaigns, on daily budgets of £5 to £15. Every decision had to work at that scale.
Source: Meta Ads Manager, November 2025 to September 2026, 7-day click and 1-day view attribution. Figures in GBP, as the client is UK-based.
What we have written up so far, not the limit of what we run. If you want to see an account in your own sector before deciding, ask on the call and we will show you one live.